They range from physical and virtual platforms to the global internship program. Choose the version that best ts the overall context of your materials. White logo with black letters c. Myriad Pro or, alternatively, Arial represents a very good approximation of the same font for Windows users. How to use the fonts?
Official documents mandatory : letters, memorandums, contracts, business cards, Both fonts can be combined. You can choose size and color. Uppercase and lowercase are allowed. Promotional and educational materials: ppts, infographics, videos or images. You can use extra fonts to unleash your creativity, but you should at least use one of the official ones.
You can choose the size and color. This would both decrease the risk of sub-brands becoming more popular than AIESEC very risky for the long-term organizational development , and enable us to engage customers in multiple activities, as all of them will be endorsed by the bigger and historically credible AIESEC brand.
The same color rules as for the logo apply. Whatever you choose, it is required to be in the top-left corner of the logo. It is currently properly registered in the EU27 and a lot of other Entities in the network. The Global Plenary allocated a specific fund for trademark registration, as some copyright infringments already took place in the recent past.
Internal and External Any material featuring at least one shape is not brand aligned Internal and External materials. Global sub-brands As the organization evolves, sub-brands are becoming more and more relevant to communicate more specific value propositions of each of our ELD Programmes and some specific EwA initiatives. In the next pages you will find explanation for each one of the sub-brands, directions for their implementation and all the editable files to create your own materials.
For which concerns deeper levels of branding the issue- and profile-based brand distinctions , please consider that the new system business intelligence will automatically recommend customers to the experiences that fit their profiles the most, initially filtered by your entity suppliers. This is why we recommend you to put more efforts on the Global Citizen and Global Talent brands rather than on finding the perfect sub-segmentation, as the system will guide customers towards the most fitting experiences for them.
Global Youth to Business. Global Citizen is an intensive international volunteer abroad experience that enables you to work on projects that impact social issues. Empower communities by developing the people and enabling them to develop a more sustainable and healthy future.
Share and gain experience from a global perspective concerning environmental sustainability issues with Global Citizen Environment program. Raise in awareness across the world on Health issue. Teach and learn how to keep fit and have a helthy life abroad with Global Citizen Health program.
Bring your international perspective on world issues to the classroom: make education accessible worldwide with Global Citizen Education program. Put your business knowledge to practice: learn and contribute to an NGO or small business abroad with Global Citizen Social entrepreneurship program. Share your culture with the world. Break the stereotypes about the world and spread the tolerance among local communities abroad with Global Citizen Cultural understanding program.
Light Blue and white are the ocial colors for the simple logo. The issue logos have their own colors yellow, green, dark blue, pink and orange this are the only variants. You can see them on the next page. The icons are complementary for any grpahic composition.
This another option to use the logo and the issues. This make more clear the relation between the program and them. We recommend you to use them for all your campaigns.
You are free to select any typo in your graphic compositions, but remember at least to use one of the ocial ones. You need to put all the time the icon of the issue in the logo.
Remember to use them in the correct way. Try to be specific in your online and offline advertisement. Focus on your partner entities and on the issues you mainly match with: future customers need to fall in love immediately with the experience that they will most probably live. Advance your technical skills through wor- king with organizations on web development, database management, and software develo- pment.
Acquire a global resume and open the doors of the technology industry. Deepen your expertise of global marketing.
Impact global audiences by being a voice for a global organization. Demonstrate your expertise in connecting communities through branding, outreach, and interna- tional relations. Improve the lives of others through education. Be a youth ambassador by professionally teaching languages and global issues in formal educational institutions.
Develop a global perspective and understanding of educational systems abroad. Global Talent enables young people to gain relevant skills for their future careers by working within a global environment within small to medium sized businesses, multi-national corpo- rations, and NGOs with an internships ranging from months. Pay attention to the specific JDs you are promoting to understand if you can extend your target audience for this programme. Those kind of opportunities should still need to be promoted as Global Talent IT Again, this is a concept that our customers need to have clear: the field of work and the industry section may not be the same.
The prole logos have their own colors dark green, light blue, purple, red, orange and blue this are the only variants. Icons The icons are complementary for any graphic composition. You are highly encouraged not to change colors or figures. Information Technology Teaching Marketing The global reccommendation is to focus on the three key Global Talent profiles currently available through our supply and demand. If you want to develop further profiles e.
This another option to use the logo and the profiles. The typography is used only for the logo. You are free to select any font in your graphic compositions, but remember at least to use one of the ocial ones.
Dashed Line Dash 2 pts Stroke 0. Please note: the process may take more than one term to be fully implemen- ted. You can. Still, some targeted marketing will help us to attract the right customers from the very beginning, improving our conversion performances.
Focus on your partner entities and on the profiles your cooperations are based on: future customers need to fall in love immediately with the experien- ce that they will live.
Global Youth to Business Forum Brand Message General definition Pillars Inspire Engage Act Top business and thought leaders from around the world are invited to share their knowledge with the delegates about the chosen forum theme. This section of the day is delivered through short and power- ful talks and aims to inspire delega- tes and help to form their opinions for the rest of the day.
Our partner organisations engage with the youth delegates to give new perspectives on issues relating to the forum theme through workshops, conversations and idea generation spaces. Youth and business are able to interact, exchange opinions and understand what is being done in the world already to address the question of the day.
The youth delegates take their lear- nings and insights from the day into a space where they are able to generate ideas, ask challenging questions and give their opinions on the actions that should be taken towards the theme of the day. Youth to Business Forum that takes place in multiple locations around the world; bringing top young leaders together with bssiness leaders,thought leaders,and experts for a conversation around pressing global issues with the aim to generate new, but most importantly, actionable ideas to that will impact the world and its future.
We make this happen through taking our young leaders through a unique and interactive delegate experience. Please note: the current Y2B concept and agenda templates are under refreshment: still, similar principles and brand guidelines will apply, therefore feel free to implement those in your entities. You can use the level of opoacity that you want. Original colors Inspire Engage Act Opacity White logos This an extra element that you can use in your graphic compositions.
It is not a logo substitute. This are used to make emphasis in some words in a phrase. The four allowed colors are green, white, blue and dark blue. They need to be full color. Banners for graphic compositions You can play with dierent level of opacity in solid color or in fade-to-white. Brand message General definition The Themes Understanding Youth - By understanding young people today we can create effective learning environments that match their behaviours and needs.
To con- nect things that matter to them and maximize the ability to engage and develop youth through the insights of YouthSpeak. Activating Youth - By discovering what young people are passionate about today, and monitoring trends for the future, we are able to connect the dots between their motivations and their desire for impact. Youth Action - By understanding what matters to young people and their aspirations for the future, society will be better equipped to provide young people with relevant skills and tools to activate their leadership, so they can lead the positive change in the world.
In , we wanted to discover what really mattered to the millennials and spread awareness of how young people perceived of the world. The result? The newly refreshed Youth Speak is an incredible opportunity to dive deeper into what young people from over countries and territories care about. To discover what matters to them today and in the future.
Find more information around YouthSpeak concept and branding on bit. My notes Total views 2, On Slideshare 0. From embeds 0. Number of embeds 4. Downloads Shares 0. Comments 0. Likes 5. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. The logo should not be displayed in any other color.
When placing the logo on a page, make sure the logo is surrounded by a safe area which consists only of white or blue space. A larger version of this xpx is used for social media profiles. When producing content for each initiative, make sure you use the current version of the logo, which will be available for download, along with usage guidelines, from the Media section of the global site. The output has led to a choice of color which represents more closely the youthful, vibrant and modern attributes of AIESEC as an organization.
It is also used to relate to content specific to AIESEC as an organization, its internal operations, and general student-related activities. The most common use of these colors is for narrow stats panels and also buttons. Gray and other colors Light gray f3f4f7 is commonly used as a background color for panels of content within the site. Mid gray caccd1 can be used as a color for certain panels within the global site, for example as a background color for contact forms.
Dark gray e is the darkest color within the palette. When copy is displayed using this color, it is easy to read on both white and light grey backgrounds. Very rarely, it is used as a background color in combination with white text when a section needs to stand apart from the rest of the page.
The other colors are generally only used for buttons or to visually distinguish between adjacent related elements, such as headings or numbering steps within a process.
New digital font The mixture of serif and sans serif fonts which have been used AIESEC for the past few years have been replaced with a more modern sans serif web font family called Lato. All weights of font across the website, from headings to body copy and links, are Lato. When preparing content for use across social which drives traffic into the main site, it is useful to construct this content using Lato.
This will generate a more consistent user and brand journey. The use of a custom CSS tag see section 3. The white copy needs to be legible over the header image, which means selecting an image that does not contain too much white at the center, and checking readability and contrast once the page is created or an update has been made. This color will automatically change to white when the text appears in a headline within a Color Section or the main header which has had a custom CSS class applied to it such as mainHeader.
Subheadings should only ever appear in white or dark gray unless they need to be differentiated. This ensures the brand and layout are consistent. While we have not disabled updates to this area, ordinarily, no changes should be made to it.
If for some reason you feel you do need to make a change, please ensure you have a good understanding of both WordPress and CSS, and be aware of two key things: i. It can have an impact across the whole of the site, including changing the display of the global nav. If you make changes and try to revert to the preset custom theme by pressing Reset, you will find that you default back to the original settings for Enfold, not the AIESEC custom theme.
When many images run together without white space, they become confusing to the user and each loses its impact. Therefore, images need some special attention. They must be broken up by a contrasting panel of some kind. Further into a page, you may wish to use a number of smaller images. Please ensure they have a consistent white space between them. In order to make this feature of a page, first you need to ensure each of the images is available at xpx size. If you have uploaded a large image, you will find this size in the image size list tagged Preview.
Related links It is important on many content pages to enable a user to find related topics quickly, or for AIESEC to cross-promote similar programs. In order to do this effectively, we have created a row consisting of three images supported by copy and links.
To create a panel like this, you need to start by adding a Color Section to the page at the correct position and choosing a relevant background color for it; this may be white or light grey, depending upon the panels surrounding it. If you wish to use a relatively small image, it needs to be cropped to at least this size. Editing partner logos Partner organization companies and NGOs logos should be added at the highest quality available and ideally in a vector format or PNG, at least xpx.
For visual consistency and equal weighting of each partner regardless of the shape of their logo, each logo should be resized and placed within a xpx white square before being uploaded to the WordPress Media Library. Editing a logo using a grid This is best carried out using an application such as Adobe Illustrator or Photoshop.
Within a xpx white square, place a xpx square. This gives you 70px of padding. Divide this inner square into a 4x4 grid. Place the logo centrally at a size such that it is not overlapping more than eight of the small grid squares which squares it touches depends on the orientation of the logo, but eight is a good rough guide to maintain visual balance between the logos.
Remove the gridlines and export the file as a PNG, ensuring that the background is set to white and not transparent. No digital content should be led by non-English languages.
It is often worth sharing new content or amendments to existing copy and images among two or three people to check for spelling errors, tone, relevance, comprehension and, in the case of images, appropriateness. It may be important to clarify things before publishing them to a wider audience.
Please try to avoid them, or use the full term and provide an explanation when it is first used in an article. Jumpstart your career by embarking on a professional internship abroad, develop your skills and gain relevant experiences that employers recognise. When writing for students, make it personable, inclusive and engaging.
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